To add SEO to Blogspot (Blogger), you need to perform optimization steps both in the background settings and in the content of the article. Here is a detailed guide to help you improve Blogspot's ranking on Google:
1. Basic SEO settings in Blogger Step 1: Enable search description for the blog
Go to Settings → Description → Enter a short, attractive description (maximum ~150 characters).
This is the paragraph that appears in Google search results. Step 2: Enable search description for the post
Go to Settings → Search options → Search Description → Enable.
When writing a post, you will see the "Search Description" option on the right. This is where you write the meta description for each post. Step 3: Customize robots.txt
Go to Settings → Search Options → Custom robots.txt File → Enable.
Paste the following (safe default):
User-agent: * Disallow: /search Allow: / Sitemap: https://yourblog.blogspot.com/sitemap.xml
Replace yourblog.blogspot.com with your blog name. 2. Optimize SEO for each post
Title
Optimize with main keywords, attractive, concise (50–60 characters).
Example: How to do SEO for Blogspot effectively in 2025
Post URL (Permalink)
When writing a post, select Permanent link → Customize → use keywords, no accents, separated by dashes.
Example: how-to-seo-blogspot
Heading tags (H1, H2, H3)
Use H1 tags for the article title (Blogger does it automatically). Use H2 tags for subheadings, H3 for subheadings — to make the article clear and easy to understand.
Main keywords
Repeat the main keyword in: title, first paragraph, middle paragraph, description tag, image (alt), and conclusion.
Don't overstuff.
Add images with ALT tags
Insert illustrative images.
Remember to add alt text (ALT) containing keywords. 3. Advanced SEO steps
Create a sitemap and submit to Google Search Console
Visit: https://search.google.com/search-console
Add your Blogspot website.
Submit sitemap: /sitemap.xml
Optimize page loading speed
Avoid using too many heavy widgets (such as clocks, background music, etc.).
Use light images, compress before posting.
Internal Links
In the article, link to old articles on the same topic to increase the time spent and navigate users.
Optimize mobile display (responsive)
Use templates (interfaces) that support mobile, SEO standards such as: Fletro, Median UI, Minima, Sora template...
Support tools
Google Search Console - Check errors, indexing
Google Analytics - Track traffic
Ahrefs / Ubersuggest / Google Keyword Planner - Keyword research
Pagespeed Insights - Check page speed
If you want me to check a specific blogspot, send the link so I can give you more detailed SEO suggestions.
